raymanna 

Over the past decade I've learned quite a bit about what works and what doesn't in digital push and pull marketing, in addition to effectively growing digital teams and organizations.  However, there's still much more to learn and experiment with.  Currently, I head up digital strategy for the Omnicom agency Doremus, a leading business-to-business agency, with prior roles focused on digital marketing strategy helping a range of clients including consumer (Coca-Cola, CIGNA, MasterCard) to business-to-business (BT and IBM) as well as helping web publishers build and retain audience and generate leads.  Back in the nineties I grew a successful direct response TV and corporate video communications agency, later selling it to spend more time learning more about this new thing called the web, and at that time, CD ROM's (don't laugh, it was a good business back then!). 


Top 5 Facts About Me:

1) My friends and family tell me I'm a bit of a perfectionist, but I'd rather try to do things well as few people ever imitate things that are half-baked. 

2) I'm on a never ending journey to learn more, much much more, about my chosen profession, or anything that sparks my interest. From day to day, I'll typically run across a word, a quote or something in the world that commands me to write down a few thoughts that I'll go and research (thank God for Wikipedia).

3) I like to approach my work by rolling up my sleeves and digging into what's in front of me.  I'm more comfortable and always gain more knowledge knowing more about the fine details of the strategies and marketing plans that I work on - whether it's a digital strategy for a healthcare client, a management Web 2.0 presentation or anything else worth knowing plenty about.

4) Although my digital marketing specialties include digital/web publishing, search engine marketing and audience strategy, I am also a seasoned client consultant, communicator and team leader.

5) I stay abreast of the ever-changing digital marketing landscape - especially new digital business models, software usability, quantitative and qualitative analysis and the progression of social destinations and networking, as well as the viability of mobile as a engaging medium.
 
 
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